5 03, 2014

Make the PURFECT decision

By | March 5th, 2014|Advocates, Campaigns, Community, Conversions, Profiles, Promotions, Simple Tricks, split test|Comments Off on Make the PURFECT decision

Not making a decision is a decision. If you always wait for perfection before taking action then you will never do anything.  Making a non-decision is great as well -  instead of hiding tell some folks - don't turn yellow, have some courage.  People learn from data and without the data (from the decision or [...]

4 01, 2014

Dear vendor, you’re not in control.

By | January 4th, 2014|Advocates, Branding, Campaigns, Community, Local, Profiles, Promotions, Segmentation|Comments Off on Dear vendor, you’re not in control.

Gutenberg’s printing press created a sea change. His press allowed books to be produced in large numbers which forced some additional changes to occur. The press allowed increases in the number of words that could be used and additional words increased the total amount of content that could be communicated. As the press became commoditized [...]

24 10, 2012

The B2B Lead Generation Manifesto [Infographic]

By | October 24th, 2012|Advocates, Branding, Campaigns, Community, Demand Generation, Groups, infographics|Comments Off on The B2B Lead Generation Manifesto [Infographic]

Unbounce – The DIY Landing Page Platform

18 04, 2012

The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

By | April 18th, 2012|Advocates, Branding, Campaigns, Community, Profiles, Promotions, Segmentation|Comments Off on The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

Words Matter. The recent news on the "Buffet Rule" reminded me about older reports on the "Death Tax" from several years ago.  They might not be related although they do have some similarity in their ability to evoke a response.  I'm not suggesting that Warren Buffet is as well known as Death itself though his [...]

12 04, 2012

Hells Angels Marketing

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]

27 02, 2012

Social Media Management. Is it worth the time and effort involved?

By | February 27th, 2012|Advocates, AMA, Campaigns, Community, Conversions, Local, Profiles, Segmentation|0 Comments

According to SAS “Social networking now accounts for 11 percent of all time spent online in the US – with 100 million unique visitors and more than a billion tweets per month”. A PR agency out of Boston Coneinc.com produced a survey that said that 80% of people have changed a purchase decision due to [...]

10 01, 2012

Attachments Suck

By | January 10th, 2012|Advocates, attachments, Branding, Campaigns, Community, Conversions, Email, Inside Sales, outlook, Promotions, SPAM|0 Comments

Gerhard Gschwandtner is founder and publisher of Selling Power Magazine and host of the Sales 2.0 Conference series. Bill Carney was recently featured on Gerhard's blog, Selling Power Blog: News and Insight for Sales Leaders. We want to share it here, too. SellingPower Why Email Attachments Don't Work to Engage Customers Permalink: http://blog.sellingpower.com/gg/2012/01/why-email-attachments-dont-work-to-engage-customers.html Today's blog post is by tech [...]

8 12, 2011

You wouldn’t like me when I’m angry

By | December 8th, 2011|Advocates, Community, Conversions, Linked in, Local, Segmentation, social|0 Comments

I recently called my satellite TV provider—DISH Network—and asked what they could do for me as a longtime subscriber. I was perfectly happy with DISH Network’s service. In fact, over the years I’ve referred new customers to them by gushing online via social media as well as offline. However, an offer from Verizon for FIOS TV had [...]

19 08, 2011

Customer Video Testimonials in Seven Steps

By | August 19th, 2011|Advocates, Branding, Broadcasting, Campaigns, Community, Conversions, HD, Tivo, Video, Vimeo, YouTube|0 Comments

Customer testimonials are typically hard to get.  I thought I'd list a quick way that I have gotten video testimonials from customers in the past using flip cameras and dropbox for several companies. Step one buy some Flip Cams ($80) with your loaded logo (as of today you still can) - see picture to the [...]