4 01, 2014

Dear vendor, you’re not in control.

By | January 4th, 2014|Advocates, Branding, Campaigns, Community, Local, Profiles, Promotions, Segmentation|Comments Off on Dear vendor, you’re not in control.

Gutenberg’s printing press created a sea change. His press allowed books to be produced in large numbers which forced some additional changes to occur. The press allowed increases in the number of words that could be used and additional words increased the total amount of content that could be communicated. As the press became commoditized [...]

24 10, 2012

The B2B Lead Generation Manifesto [Infographic]

By | October 24th, 2012|Advocates, Branding, Campaigns, Community, Demand Generation, Groups, infographics|Comments Off on The B2B Lead Generation Manifesto [Infographic]

Unbounce – The DIY Landing Page Platform

29 05, 2012

People like pictures – Duh.

By | May 29th, 2012|Branding, Campaigns, Community, Conversions, infographics, Local, Profiles, Promotions|Comments Off on People like pictures – Duh.

It's not only about the pictures - every piece of content should take visuals into consideration.  If you look at click through rates on emails you'll find if you use HTML and include good visuals including a picture you'll get higher click through.  Look at web pages with highly visualized content as opposed to text - although this [...]

18 04, 2012

The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

By | April 18th, 2012|Advocates, Branding, Campaigns, Community, Profiles, Promotions, Segmentation|Comments Off on The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

Words Matter. The recent news on the "Buffet Rule" reminded me about older reports on the "Death Tax" from several years ago.  They might not be related although they do have some similarity in their ability to evoke a response.  I'm not suggesting that Warren Buffet is as well known as Death itself though his [...]

12 04, 2012

Hells Angels Marketing

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]

13 02, 2012

Lying as a lost art form

By | February 13th, 2012|Branding, Campaigns, Community, Conversions, Email, Inside Sales, Linked in, Local, Profiles, Promotions, Simple Tricks, split test|0 Comments

I found a half-eaten éclair in the refrigerator the other day and I asked my eldest if he’d eaten it. He looked me dead in the eyes and said no. I didn’t believe him. After checking with my wife and knowing that the youngest doesn’t eat sweets I asked again. No said he…I asked again this [...]

10 01, 2012

Attachments Suck

By | January 10th, 2012|Advocates, attachments, Branding, Campaigns, Community, Conversions, Email, Inside Sales, outlook, Promotions, SPAM|0 Comments

Gerhard Gschwandtner is founder and publisher of Selling Power Magazine and host of the Sales 2.0 Conference series. Bill Carney was recently featured on Gerhard's blog, Selling Power Blog: News and Insight for Sales Leaders. We want to share it here, too. SellingPower Why Email Attachments Don't Work to Engage Customers Permalink: http://blog.sellingpower.com/gg/2012/01/why-email-attachments-dont-work-to-engage-customers.html Today's blog post is by tech [...]

4 12, 2011

Using content to build trust

By | December 4th, 2011|Branding, Community, Conversions, KPI, Linked in, Local, Profiles, Segmentation, social|0 Comments

Before you can sell your services to a customer, you need to build a relationship. In business, the relationship between the salesperson and the customer is based on a foundation of trust. One of the easiest ways to generate profitable publicity and to build a foundation of trust is to establish yourself as an expert [...]

29 11, 2011

Is Email Dead?

By | November 29th, 2011|attachments, Branding, Campaigns, Community, Conversions, Database, Email, Exclusivity, Promotions, SPAM, split test, Test|0 Comments

188 billion email messages sent each day?! That’s a boatload of email! We concur with the Infographic’s conclusion—email is here to stay. However, email is not always the most effective way to transmit your message. New(er) technologies—like Facebook and Twitter—introduce additional ways for humans to communicate. Think about what you’re trying to accomplish and select [...]