28 11, 2015

Creating Engines

By | November 28th, 2015|Campaigns, Conversions, Hubspot, Marketing Automation, Marketo, Playbook, Profiles|0 Comments

Engines refer to a repeatable customer acquisition/nurturing process that is efficient and measurable. Creation of an engine always depends upon specific objectives and current setup. Engines can be either program- or project-based. Start with a concept and validate through to execution/assessment.  An easy path is to augment your existing in-house marketing capabilities to execute individual tactical components. [...]

28 09, 2015

Without a process all tools fail

By | September 28th, 2015|Campaigns, Community, Conversions, Demand Generation, Hubspot, Marketing Automation, Marketo, Playbook|0 Comments

There may be many different components and applications - but the intention is to drive to the website. Your Website is NOT a piece of Collateral CRM is your database or record but that doesn't mean its the only database. Customer relationship management (CRM) is about managing relationships with both customers and prospects. CRM combines [...]

28 06, 2014

Content marketing must deliver value.

By | June 28th, 2014|Campaigns, Conversions|0 Comments

There is a relatively new push in the marketing community to inbound/content marketing. The argument is that demand generation is Sales centric and Inbound in Marketing centric. Once again this reinforces the GAP and misalignment of Sales and Marketing. All marketing IS - Marketing for demand generation. We may use Inbound or Outbound marketing to [...]

5 03, 2014

Make the PURFECT decision

By | March 5th, 2014|Advocates, Campaigns, Community, Conversions, Profiles, Promotions, Simple Tricks, split test|Comments Off on Make the PURFECT decision

Not making a decision is a decision. If you always wait for perfection before taking action then you will never do anything.  Making a non-decision is great as well -  instead of hiding tell some folks - don't turn yellow, have some courage.  People learn from data and without the data (from the decision or [...]

4 01, 2014

Dear vendor, you’re not in control.

By | January 4th, 2014|Advocates, Branding, Campaigns, Community, Local, Profiles, Promotions, Segmentation|Comments Off on Dear vendor, you’re not in control.

Gutenberg’s printing press created a sea change. His press allowed books to be produced in large numbers which forced some additional changes to occur. The press allowed increases in the number of words that could be used and additional words increased the total amount of content that could be communicated. As the press became commoditized [...]

24 10, 2012

The B2B Lead Generation Manifesto [Infographic]

By | October 24th, 2012|Advocates, Branding, Campaigns, Community, Demand Generation, Groups, infographics|Comments Off on The B2B Lead Generation Manifesto [Infographic]

Unbounce – The DIY Landing Page Platform

29 05, 2012

People like pictures – Duh.

By | May 29th, 2012|Branding, Campaigns, Community, Conversions, infographics, Local, Profiles, Promotions|Comments Off on People like pictures – Duh.

It's not only about the pictures - every piece of content should take visuals into consideration.  If you look at click through rates on emails you'll find if you use HTML and include good visuals including a picture you'll get higher click through.  Look at web pages with highly visualized content as opposed to text - although this [...]

18 04, 2012

The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

By | April 18th, 2012|Advocates, Branding, Campaigns, Community, Profiles, Promotions, Segmentation|Comments Off on The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

Words Matter. The recent news on the "Buffet Rule" reminded me about older reports on the "Death Tax" from several years ago.  They might not be related although they do have some similarity in their ability to evoke a response.  I'm not suggesting that Warren Buffet is as well known as Death itself though his [...]

12 04, 2012

Hells Angels Marketing

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]