20 03, 2012

Inbound Marketing still fails without a process behind it.

By | March 20th, 2012|Campaigns, Community, Conversions, Data Sources, Database, Email, Inside Sales, List Management, Playbook, Profiles, Segmentation, split test, Test|0 Comments

There might be changes in what we do and how we do it but there has always been and will be a requirement for a structure behind it. Back in the day when people just focused on event marketing – we still had a process. There is a new shift here as HubSpot CEO Brian [...]

27 02, 2012

Social Media Management. Is it worth the time and effort involved?

By | February 27th, 2012|Advocates, AMA, Campaigns, Community, Conversions, Local, Profiles, Segmentation|0 Comments

According to SAS “Social networking now accounts for 11 percent of all time spent online in the US – with 100 million unique visitors and more than a billion tweets per month”. A PR agency out of Boston Coneinc.com produced a survey that said that 80% of people have changed a purchase decision due to [...]

13 02, 2012

Lying as a lost art form

By | February 13th, 2012|Branding, Campaigns, Community, Conversions, Email, Inside Sales, Linked in, Local, Profiles, Promotions, Simple Tricks, split test|0 Comments

I found a half-eaten éclair in the refrigerator the other day and I asked my eldest if he’d eaten it. He looked me dead in the eyes and said no. I didn’t believe him. After checking with my wife and knowing that the youngest doesn’t eat sweets I asked again. No said he…I asked again this [...]

1 02, 2012

Are Holiday Cards a Waste of Time?

By | February 1st, 2012|Campaigns, Community, Conversions, Email, outlook, Promotions, social, split test, Test|0 Comments

Reversal of opinion For the record, after reviewing our marketing efforts in January, I’ll publicly admit a shift in my thinking. I’ve always thought holiday cards were hokey and a complete waste of marketing time. So I’ll readily admit I wasn’t optimistic about the value of creating an electronic New Year’s missive. However, I was [...]

10 01, 2012

Attachments Suck

By | January 10th, 2012|Advocates, attachments, Branding, Campaigns, Community, Conversions, Email, Inside Sales, outlook, Promotions, SPAM|0 Comments

Gerhard Gschwandtner is founder and publisher of Selling Power Magazine and host of the Sales 2.0 Conference series. Bill Carney was recently featured on Gerhard's blog, Selling Power Blog: News and Insight for Sales Leaders. We want to share it here, too. SellingPower Why Email Attachments Don't Work to Engage Customers Permalink: http://blog.sellingpower.com/gg/2012/01/why-email-attachments-dont-work-to-engage-customers.html Today's blog post is by tech [...]

29 11, 2011

Is Email Dead?

By | November 29th, 2011|attachments, Branding, Campaigns, Community, Conversions, Database, Email, Exclusivity, Promotions, SPAM, split test, Test|0 Comments

188 billion email messages sent each day?! That’s a boatload of email! We concur with the Infographic’s conclusion—email is here to stay. However, email is not always the most effective way to transmit your message. New(er) technologies—like Facebook and Twitter—introduce additional ways for humans to communicate. Think about what you’re trying to accomplish and select [...]

19 09, 2011

Never forget that you’re selling to people

By | September 19th, 2011|Call Center, Campaigns, Community, Conversions, Inside Sales, Linked in, Salesforce.com, Simple Tricks|0 Comments

Sales are the backbone of every successful company and it’s always a good idea to study up on how to improve your sales ability through one to one communication.  In order to thrive, sales must engage personally though not necessarily in person – this concept is not always easy to grasp.  You can create personal engagements with [...]

19 08, 2011

Customer Video Testimonials in Seven Steps

By | August 19th, 2011|Advocates, Branding, Broadcasting, Campaigns, Community, Conversions, HD, Tivo, Video, Vimeo, YouTube|0 Comments

Customer testimonials are typically hard to get.  I thought I'd list a quick way that I have gotten video testimonials from customers in the past using flip cameras and dropbox for several companies. Step one buy some Flip Cams ($80) with your loaded logo (as of today you still can) - see picture to the [...]

30 05, 2011

Why Starbucks (Sometimes) Sucks

By | May 30th, 2011|Advocates, Branding, Campaigns, Community, Conversions, Local, Mobile, Promotions|0 Comments

I’m tired of eating or drinking in places with fake or no character.  I can walk into any Friday’s, Starbucks, McDonald's, Outback, or other chain restaurant and not understand if the place has any local connection other than its employees.  The reason I eat there is because I know what to expect and often times [...]