12 04, 2012

Hells Angels Marketing

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]

20 03, 2012

Inbound Marketing still fails without a process behind it.

By | March 20th, 2012|Campaigns, Community, Conversions, Data Sources, Database, Email, Inside Sales, List Management, Playbook, Profiles, Segmentation, split test, Test|0 Comments

There might be changes in what we do and how we do it but there has always been and will be a requirement for a structure behind it. Back in the day when people just focused on event marketing – we still had a process. There is a new shift here as HubSpot CEO Brian [...]

27 02, 2012

Social Media Management. Is it worth the time and effort involved?

By | February 27th, 2012|Advocates, AMA, Campaigns, Community, Conversions, Local, Profiles, Segmentation|0 Comments

According to SAS “Social networking now accounts for 11 percent of all time spent online in the US – with 100 million unique visitors and more than a billion tweets per month”. A PR agency out of Boston Coneinc.com produced a survey that said that 80% of people have changed a purchase decision due to [...]

13 02, 2012

Lying as a lost art form

By | February 13th, 2012|Branding, Campaigns, Community, Conversions, Email, Inside Sales, Linked in, Local, Profiles, Promotions, Simple Tricks, split test|0 Comments

I found a half-eaten éclair in the refrigerator the other day and I asked my eldest if he’d eaten it. He looked me dead in the eyes and said no. I didn’t believe him. After checking with my wife and knowing that the youngest doesn’t eat sweets I asked again. No said he…I asked again this [...]

1 02, 2012

Are Holiday Cards a Waste of Time?

By | February 1st, 2012|Campaigns, Community, Conversions, Email, outlook, Promotions, social, split test, Test|0 Comments

Reversal of opinion For the record, after reviewing our marketing efforts in January, I’ll publicly admit a shift in my thinking. I’ve always thought holiday cards were hokey and a complete waste of marketing time. So I’ll readily admit I wasn’t optimistic about the value of creating an electronic New Year’s missive. However, I was [...]

10 01, 2012

Attachments Suck

By | January 10th, 2012|Advocates, attachments, Branding, Campaigns, Community, Conversions, Email, Inside Sales, outlook, Promotions, SPAM|0 Comments

Gerhard Gschwandtner is founder and publisher of Selling Power Magazine and host of the Sales 2.0 Conference series. Bill Carney was recently featured on Gerhard's blog, Selling Power Blog: News and Insight for Sales Leaders. We want to share it here, too. SellingPower Why Email Attachments Don't Work to Engage Customers Permalink: http://blog.sellingpower.com/gg/2012/01/why-email-attachments-dont-work-to-engage-customers.html Today's blog post is by tech [...]

8 12, 2011

You wouldn’t like me when I’m angry

By | December 8th, 2011|Advocates, Community, Conversions, Linked in, Local, Segmentation, social|0 Comments

I recently called my satellite TV provider—DISH Network—and asked what they could do for me as a longtime subscriber. I was perfectly happy with DISH Network’s service. In fact, over the years I’ve referred new customers to them by gushing online via social media as well as offline. However, an offer from Verizon for FIOS TV had [...]

4 12, 2011

Using content to build trust

By | December 4th, 2011|Branding, Community, Conversions, KPI, Linked in, Local, Profiles, Segmentation, social|0 Comments

Before you can sell your services to a customer, you need to build a relationship. In business, the relationship between the salesperson and the customer is based on a foundation of trust. One of the easiest ways to generate profitable publicity and to build a foundation of trust is to establish yourself as an expert [...]

29 11, 2011

Is Email Dead?

By | November 29th, 2011|attachments, Branding, Campaigns, Community, Conversions, Database, Email, Exclusivity, Promotions, SPAM, split test, Test|0 Comments

188 billion email messages sent each day?! That’s a boatload of email! We concur with the Infographic’s conclusion—email is here to stay. However, email is not always the most effective way to transmit your message. New(er) technologies—like Facebook and Twitter—introduce additional ways for humans to communicate. Think about what you’re trying to accomplish and select [...]