1 07, 2011

Simple Linkedin Search Button in Salesforce.com

By | July 1st, 2011|Call Center, Community, Conversions, Data Sources, Inside Sales, KPI, Linked in, Salesforce.com, Simple Tricks|6 Comments

As a Marketing guy and at the end of every day - Sales is my client.  Since the data in Salesforce is sometimes a "little" off, I've created little tricks that sales-folks seem to love as it makes their life easier.  This one came about from watching an inside rep I was working with. The [...]

2 06, 2011

Building a good list with clean data

By | June 2nd, 2011|Community, Conversions, Database, List Management, Profiles, Segmentation|0 Comments

There is nothing but upside to a company that has a handle on the profiles of their customers and prospects. Most organizations have a sloppy idea of what constitutes a good database (not to mention multiple databases) as well as no idea who the people are.  I actually worked for a company with 4 databases [...]

30 05, 2011

Why Starbucks (Sometimes) Sucks

By | May 30th, 2011|Advocates, Branding, Campaigns, Community, Conversions, Local, Mobile, Promotions|0 Comments

I’m tired of eating or drinking in places with fake or no character.  I can walk into any Friday’s, Starbucks, McDonald's, Outback, or other chain restaurant and not understand if the place has any local connection other than its employees.  The reason I eat there is because I know what to expect and often times [...]

1 04, 2011

Awareness is usless unless action is a result.

By | April 1st, 2011|AMA, Branding, Campaigns, Conversions, KPI, Promotions, Uncategorized|0 Comments

Let's be honest - results matter. Branding campaigns are too often refered to as an unknown investment. The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them [...]

31 03, 2011

Webinars need to be produced

By | March 31st, 2011|Branding, Campaigns, Community, Conversions, KPI, Uncategorized, Webinar|0 Comments

Someone needs to worry about the details and if your not going to do it right people will tune out or worse yet never tune in. No matter your reason for hosting a webinar, you should have a regular schedule and stick to it. Some webinars are more effective than others and the below considerations [...]

31 01, 2011

What’s a video going to do for you?

By | January 31st, 2011|Broadcasting, Campaigns, Conversions, Google Video, HD, Promotions, RSS, Tivo, Uncategorized, Video, Vimeo, Webinar, YouTube|0 Comments

Nothing if you don't use it correctly. Marketing should exploit the immediate connection and effectiveness of using video in their campaigns. It feels a heck of a lot more connected than an email. Videos can be used to inform potential customers on different products or promotions offered as well as create a customer testimonial medium [...]