20 03, 2012

Inbound Marketing still fails without a process behind it.

By | March 20th, 2012|Campaigns, Community, Conversions, Data Sources, Database, Email, Inside Sales, List Management, Playbook, Profiles, Segmentation, split test, Test|0 Comments

There might be changes in what we do and how we do it but there has always been and will be a requirement for a structure behind it. Back in the day when people just focused on event marketing – we still had a process. There is a new shift here as HubSpot CEO Brian [...]

29 11, 2011

Is Email Dead?

By | November 29th, 2011|attachments, Branding, Campaigns, Community, Conversions, Database, Email, Exclusivity, Promotions, SPAM, split test, Test|0 Comments

188 billion email messages sent each day?! That’s a boatload of email! We concur with the Infographic’s conclusion—email is here to stay. However, email is not always the most effective way to transmit your message. New(er) technologies—like Facebook and Twitter—introduce additional ways for humans to communicate. Think about what you’re trying to accomplish and select [...]

20 11, 2011

When riding a dead horse dismount.

By | November 20th, 2011|Branding, Community, Conversions, Database, KPI, Salesforce.com, Segmentation|0 Comments

There is a Dakota Sioux Native American saying that goes something like …”when riding a dead horse, dismount”.  I’ve always thought the saying to be funny as it’s a little bit more than obvious.  Sometimes things can be blurred in the sales process and it’s not often clear if you should “dismount”. Most successful sales reps [...]

2 06, 2011

Building a good list with clean data

By | June 2nd, 2011|Community, Conversions, Database, List Management, Profiles, Segmentation|0 Comments

There is nothing but upside to a company that has a handle on the profiles of their customers and prospects. Most organizations have a sloppy idea of what constitutes a good database (not to mention multiple databases) as well as no idea who the people are.  I actually worked for a company with 4 databases [...]