20 03, 2012

Inbound Marketing still fails without a process behind it.

By | March 20th, 2012|Campaigns, Community, Conversions, Data Sources, Database, Email, Inside Sales, List Management, Playbook, Profiles, Segmentation, split test, Test|0 Comments

There might be changes in what we do and how we do it but there has always been and will be a requirement for a structure behind it. Back in the day when people just focused on event marketing – we still had a process. There is a new shift here as HubSpot CEO Brian [...]

2 06, 2011

Building a good list with clean data

By | June 2nd, 2011|Community, Conversions, Database, List Management, Profiles, Segmentation|0 Comments

There is nothing but upside to a company that has a handle on the profiles of their customers and prospects. Most organizations have a sloppy idea of what constitutes a good database (not to mention multiple databases) as well as no idea who the people are.  I actually worked for a company with 4 databases [...]