4 01, 2014

Dear vendor, you’re not in control.

By | January 4th, 2014|Advocates, Branding, Campaigns, Community, Local, Profiles, Promotions, Segmentation|Comments Off on Dear vendor, you’re not in control.

Gutenberg’s printing press created a sea change. His press allowed books to be produced in large numbers which forced some additional changes to occur. The press allowed increases in the number of words that could be used and additional words increased the total amount of content that could be communicated. As the press became commoditized [...]

29 05, 2012

People like pictures – Duh.

By | May 29th, 2012|Branding, Campaigns, Community, Conversions, infographics, Local, Profiles, Promotions|Comments Off on People like pictures – Duh.

It's not only about the pictures - every piece of content should take visuals into consideration.  If you look at click through rates on emails you'll find if you use HTML and include good visuals including a picture you'll get higher click through.  Look at web pages with highly visualized content as opposed to text - although this [...]

12 04, 2012

Hells Angels Marketing

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]

27 02, 2012

Social Media Management. Is it worth the time and effort involved?

By | February 27th, 2012|Advocates, AMA, Campaigns, Community, Conversions, Local, Profiles, Segmentation|0 Comments

According to SAS “Social networking now accounts for 11 percent of all time spent online in the US – with 100 million unique visitors and more than a billion tweets per month”. A PR agency out of Boston Coneinc.com produced a survey that said that 80% of people have changed a purchase decision due to [...]

13 02, 2012

Lying as a lost art form

By | February 13th, 2012|Branding, Campaigns, Community, Conversions, Email, Inside Sales, Linked in, Local, Profiles, Promotions, Simple Tricks, split test|0 Comments

I found a half-eaten éclair in the refrigerator the other day and I asked my eldest if he’d eaten it. He looked me dead in the eyes and said no. I didn’t believe him. After checking with my wife and knowing that the youngest doesn’t eat sweets I asked again. No said he…I asked again this [...]

8 12, 2011

You wouldn’t like me when I’m angry

By | December 8th, 2011|Advocates, Community, Conversions, Linked in, Local, Segmentation, social|0 Comments

I recently called my satellite TV provider—DISH Network—and asked what they could do for me as a longtime subscriber. I was perfectly happy with DISH Network’s service. In fact, over the years I’ve referred new customers to them by gushing online via social media as well as offline. However, an offer from Verizon for FIOS TV had [...]

4 12, 2011

Using content to build trust

By | December 4th, 2011|Branding, Community, Conversions, KPI, Linked in, Local, Profiles, Segmentation, social|0 Comments

Before you can sell your services to a customer, you need to build a relationship. In business, the relationship between the salesperson and the customer is based on a foundation of trust. One of the easiest ways to generate profitable publicity and to build a foundation of trust is to establish yourself as an expert [...]

30 05, 2011

Why Starbucks (Sometimes) Sucks

By | May 30th, 2011|Advocates, Branding, Campaigns, Community, Conversions, Local, Mobile, Promotions|0 Comments

I’m tired of eating or drinking in places with fake or no character.  I can walk into any Friday’s, Starbucks, McDonald's, Outback, or other chain restaurant and not understand if the place has any local connection other than its employees.  The reason I eat there is because I know what to expect and often times [...]