28 11, 2015

Creating Engines

By | November 28th, 2015|Campaigns, Conversions, Hubspot, Marketing Automation, Marketo, Playbook, Profiles|0 Comments

Engines refer to a repeatable customer acquisition/nurturing process that is efficient and measurable. Creation of an engine always depends upon specific objectives and current setup. Engines can be either program- or project-based. Start with a concept and validate through to execution/assessment.  An easy path is to augment your existing in-house marketing capabilities to execute individual tactical components. [...]

28 09, 2015

Without a process all tools fail

By | September 28th, 2015|Campaigns, Community, Conversions, Demand Generation, Hubspot, Marketing Automation, Marketo, Playbook|0 Comments

There may be many different components and applications - but the intention is to drive to the website. Your Website is NOT a piece of Collateral CRM is your database or record but that doesn't mean its the only database. Customer relationship management (CRM) is about managing relationships with both customers and prospects. CRM combines [...]