28 03, 2015

Repeatable, Sustainable Marketing Processes

By | March 28th, 2015|Community, Conversions, Demand Generation, Groups, Playbook, Segmentation|0 Comments

There are many gaps within companies; gaps between marketing and sales, gaps to getting marketing programs running or resource gaps, gaps between product and market fit, gaps for product habituation, gaps in freemium models, and gaps in conversion of leads just to name a few.  All of these gaps often times will appear to be uncross-able "chasms" without [...]

4 01, 2014

Dear vendor, you’re not in control.

By | January 4th, 2014|Advocates, Branding, Campaigns, Community, Local, Profiles, Promotions, Segmentation|Comments Off on Dear vendor, you’re not in control.

Gutenberg’s printing press created a sea change. His press allowed books to be produced in large numbers which forced some additional changes to occur. The press allowed increases in the number of words that could be used and additional words increased the total amount of content that could be communicated. As the press became commoditized [...]

18 04, 2012

The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

By | April 18th, 2012|Advocates, Branding, Campaigns, Community, Profiles, Promotions, Segmentation|Comments Off on The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

Words Matter. The recent news on the "Buffet Rule" reminded me about older reports on the "Death Tax" from several years ago.  They might not be related although they do have some similarity in their ability to evoke a response.  I'm not suggesting that Warren Buffet is as well known as Death itself though his [...]

12 04, 2012

Hells Angels Marketing

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]

20 03, 2012

Inbound Marketing still fails without a process behind it.

By | March 20th, 2012|Campaigns, Community, Conversions, Data Sources, Database, Email, Inside Sales, List Management, Playbook, Profiles, Segmentation, split test, Test|0 Comments

There might be changes in what we do and how we do it but there has always been and will be a requirement for a structure behind it. Back in the day when people just focused on event marketing – we still had a process. There is a new shift here as HubSpot CEO Brian [...]

27 02, 2012

Social Media Management. Is it worth the time and effort involved?

By | February 27th, 2012|Advocates, AMA, Campaigns, Community, Conversions, Local, Profiles, Segmentation|0 Comments

According to SAS “Social networking now accounts for 11 percent of all time spent online in the US – with 100 million unique visitors and more than a billion tweets per month”. A PR agency out of Boston Coneinc.com produced a survey that said that 80% of people have changed a purchase decision due to [...]

8 12, 2011

You wouldn’t like me when I’m angry

By | December 8th, 2011|Advocates, Community, Conversions, Linked in, Local, Segmentation, social|0 Comments

I recently called my satellite TV provider—DISH Network—and asked what they could do for me as a longtime subscriber. I was perfectly happy with DISH Network’s service. In fact, over the years I’ve referred new customers to them by gushing online via social media as well as offline. However, an offer from Verizon for FIOS TV had [...]

4 12, 2011

Using content to build trust

By | December 4th, 2011|Branding, Community, Conversions, KPI, Linked in, Local, Profiles, Segmentation, social|0 Comments

Before you can sell your services to a customer, you need to build a relationship. In business, the relationship between the salesperson and the customer is based on a foundation of trust. One of the easiest ways to generate profitable publicity and to build a foundation of trust is to establish yourself as an expert [...]

20 11, 2011

When riding a dead horse dismount.

By | November 20th, 2011|Branding, Community, Conversions, Database, KPI, Salesforce.com, Segmentation|0 Comments

There is a Dakota Sioux Native American saying that goes something like …”when riding a dead horse, dismount”.  I’ve always thought the saying to be funny as it’s a little bit more than obvious.  Sometimes things can be blurred in the sales process and it’s not often clear if you should “dismount”. Most successful sales reps [...]