5 03, 2014

Make the PURFECT decision

By | March 5th, 2014|Advocates, Campaigns, Community, Conversions, Profiles, Promotions, Simple Tricks, split test|Comments Off on Make the PURFECT decision

Not making a decision is a decision. If you always wait for perfection before taking action then you will never do anything.  Making a non-decision is great as well -  instead of hiding tell some folks - don't turn yellow, have some courage.  People learn from data and without the data (from the decision or [...]

13 02, 2012

Lying as a lost art form

By | February 13th, 2012|Branding, Campaigns, Community, Conversions, Email, Inside Sales, Linked in, Local, Profiles, Promotions, Simple Tricks, split test|0 Comments

I found a half-eaten éclair in the refrigerator the other day and I asked my eldest if he’d eaten it. He looked me dead in the eyes and said no. I didn’t believe him. After checking with my wife and knowing that the youngest doesn’t eat sweets I asked again. No said he…I asked again this [...]

19 09, 2011

Never forget that you’re selling to people

By | September 19th, 2011|Call Center, Campaigns, Community, Conversions, Inside Sales, Linked in, Salesforce.com, Simple Tricks|0 Comments

Sales are the backbone of every successful company and it’s always a good idea to study up on how to improve your sales ability through one to one communication.  In order to thrive, sales must engage personally though not necessarily in person – this concept is not always easy to grasp.  You can create personal engagements with [...]

1 07, 2011

Simple Linkedin Search Button in Salesforce.com

By | July 1st, 2011|Call Center, Community, Conversions, Data Sources, Inside Sales, KPI, Linked in, Salesforce.com, Simple Tricks|6 Comments

As a Marketing guy and at the end of every day - Sales is my client.  Since the data in Salesforce is sometimes a "little" off, I've created little tricks that sales-folks seem to love as it makes their life easier.  This one came about from watching an inside rep I was working with. The [...]