19 10, 2012

My Special Waffles or Why I don’t leave early anymore

By | October 19th, 2012|Community, Conversions, social|Comments Off on My Special Waffles or Why I don’t leave early anymore

Within the last couple of years I've had the opportunity to work more and more out of my house due to the nature of start-ups or when I was consulting.  It brought some light on the relationship I have with my kids - I've got the opportunity to have a better one. I tend to [...]

12 04, 2012

Hells Angels Marketing

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]

1 02, 2012

Are Holiday Cards a Waste of Time?

By | February 1st, 2012|Campaigns, Community, Conversions, Email, outlook, Promotions, social, split test, Test|0 Comments

Reversal of opinion For the record, after reviewing our marketing efforts in January, I’ll publicly admit a shift in my thinking. I’ve always thought holiday cards were hokey and a complete waste of marketing time. So I’ll readily admit I wasn’t optimistic about the value of creating an electronic New Year’s missive. However, I was [...]

8 12, 2011

You wouldn’t like me when I’m angry

By | December 8th, 2011|Advocates, Community, Conversions, Linked in, Local, Segmentation, social|0 Comments

I recently called my satellite TV provider—DISH Network—and asked what they could do for me as a longtime subscriber. I was perfectly happy with DISH Network’s service. In fact, over the years I’ve referred new customers to them by gushing online via social media as well as offline. However, an offer from Verizon for FIOS TV had [...]

4 12, 2011

Using content to build trust

By | December 4th, 2011|Branding, Community, Conversions, KPI, Linked in, Local, Profiles, Segmentation, social|0 Comments

Before you can sell your services to a customer, you need to build a relationship. In business, the relationship between the salesperson and the customer is based on a foundation of trust. One of the easiest ways to generate profitable publicity and to build a foundation of trust is to establish yourself as an expert [...]