5 03, 2014

Make the PURFECT decision

By | March 5th, 2014|Advocates, Campaigns, Community, Conversions, Profiles, Promotions, Simple Tricks, split test|Comments Off on Make the PURFECT decision

Not making a decision is a decision. If you always wait for perfection before taking action then you will never do anything.  Making a non-decision is great as well -  instead of hiding tell some folks - don't turn yellow, have some courage.  People learn from data and without the data (from the decision or [...]

20 03, 2012

Inbound Marketing still fails without a process behind it.

By | March 20th, 2012|Campaigns, Community, Conversions, Data Sources, Database, Email, Inside Sales, List Management, Playbook, Profiles, Segmentation, split test, Test|0 Comments

There might be changes in what we do and how we do it but there has always been and will be a requirement for a structure behind it. Back in the day when people just focused on event marketing – we still had a process. There is a new shift here as HubSpot CEO Brian [...]

13 02, 2012

Lying as a lost art form

By | February 13th, 2012|Branding, Campaigns, Community, Conversions, Email, Inside Sales, Linked in, Local, Profiles, Promotions, Simple Tricks, split test|0 Comments

I found a half-eaten éclair in the refrigerator the other day and I asked my eldest if he’d eaten it. He looked me dead in the eyes and said no. I didn’t believe him. After checking with my wife and knowing that the youngest doesn’t eat sweets I asked again. No said he…I asked again this [...]

1 02, 2012

Are Holiday Cards a Waste of Time?

By | February 1st, 2012|Campaigns, Community, Conversions, Email, outlook, Promotions, social, split test, Test|0 Comments

Reversal of opinion For the record, after reviewing our marketing efforts in January, I’ll publicly admit a shift in my thinking. I’ve always thought holiday cards were hokey and a complete waste of marketing time. So I’ll readily admit I wasn’t optimistic about the value of creating an electronic New Year’s missive. However, I was [...]

29 11, 2011

Is Email Dead?

By | November 29th, 2011|attachments, Branding, Campaigns, Community, Conversions, Database, Email, Exclusivity, Promotions, SPAM, split test, Test|0 Comments

188 billion email messages sent each day?! That’s a boatload of email! We concur with the Infographic’s conclusion—email is here to stay. However, email is not always the most effective way to transmit your message. New(er) technologies—like Facebook and Twitter—introduce additional ways for humans to communicate. Think about what you’re trying to accomplish and select [...]