11 07, 2016

Form Customization in Marketing Automation

By | July 11th, 2016|Uncategorized|0 Comments

Customization of the buttons just plain looks better It's really only a few CSS changes and typically you (as I did) can find different posts on the web for to help you start your process: Placement - Marketo CSS inside the form > settings > theme > gear icon > edit custom css Mautic CSS [...]

1 04, 2011

Awareness is usless unless action is a result.

By | April 1st, 2011|AMA, Branding, Campaigns, Conversions, KPI, Promotions, Uncategorized|0 Comments

Let's be honest - results matter. Branding campaigns are too often refered to as an unknown investment. The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them [...]

31 03, 2011

Webinars need to be produced

By | March 31st, 2011|Branding, Campaigns, Community, Conversions, KPI, Uncategorized, Webinar|0 Comments

Someone needs to worry about the details and if your not going to do it right people will tune out or worse yet never tune in. No matter your reason for hosting a webinar, you should have a regular schedule and stick to it. Some webinars are more effective than others and the below considerations [...]

31 01, 2011

What’s a video going to do for you?

By | January 31st, 2011|Broadcasting, Campaigns, Conversions, Google Video, HD, Promotions, RSS, Tivo, Uncategorized, Video, Vimeo, Webinar, YouTube|0 Comments

Nothing if you don't use it correctly. Marketing should exploit the immediate connection and effectiveness of using video in their campaigns. It feels a heck of a lot more connected than an email. Videos can be used to inform potential customers on different products or promotions offered as well as create a customer testimonial medium [...]