My Special Waffles or Why I don’t leave early anymore

Within the last couple of years I've had the opportunity to work more and more out of my house due to the nature of start-ups or when I was consulting.  It brought some light on the relationship I have with my kids - I've got the opportunity to have a better one. I tend to [...]

By | October 19th, 2012|Community, Conversions, social|Comments Off on My Special Waffles or Why I don’t leave early anymore

People like pictures – Duh.

It's not only about the pictures - every piece of content should take visuals into consideration.  If you look at click through rates on emails you'll find if you use HTML and include good visuals including a picture you'll get higher click through.  Look at web pages with highly visualized content as opposed to text - although this [...]

By | May 29th, 2012|Branding, Campaigns, Community, Conversions, infographics, Local, Profiles, Promotions|Comments Off on People like pictures – Duh.

The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

Words Matter. The recent news on the "Buffet Rule" reminded me about older reports on the "Death Tax" from several years ago.  They might not be related although they do have some similarity in their ability to evoke a response.  I'm not suggesting that Warren Buffet is as well known as Death itself though his [...]

By | April 18th, 2012|Advocates, Branding, Campaigns, Community, Profiles, Promotions, Segmentation|Comments Off on The Buffet Rule, Death Tax, Ronald Reagan, and Tigers

Hells Angels Marketing

What you can learn from a gang. So with the nice weather out I've been noticing all of the motorcycles on the road and I recently saw a "Prospect" ride by enjoying the day.   For those that don't know a prospect is a term used for candidates of Motorcycle Clubs (MC's for short).  I began to think about their [...]

By | April 12th, 2012|Advocates, Branding, Campaigns, Community, Conversions, Exclusivity, Gamification, Groups, Habituation, Local, Promotions, Segmentation, social|Comments Off on Hells Angels Marketing

Inbound Marketing still fails without a process behind it.

There might be changes in what we do and how we do it but there has always been and will be a requirement for a structure behind it. Back in the day when people just focused on event marketing – we still had a process. There is a new shift here as HubSpot CEO Brian [...]

Social Media Management. Is it worth the time and effort involved?

According to SAS “Social networking now accounts for 11 percent of all time spent online in the US – with 100 million unique visitors and more than a billion tweets per month”. A PR agency out of Boston Coneinc.com produced a survey that said that 80% of people have changed a purchase decision due to [...]

By | February 27th, 2012|Advocates, AMA, Campaigns, Community, Conversions, Local, Profiles, Segmentation|0 Comments

Lying as a lost art form

I found a half-eaten éclair in the refrigerator the other day and I asked my eldest if he’d eaten it. He looked me dead in the eyes and said no. I didn’t believe him. After checking with my wife and knowing that the youngest doesn’t eat sweets I asked again. No said he…I asked again this [...]

Are Holiday Cards a Waste of Time?

Reversal of opinion For the record, after reviewing our marketing efforts in January, I’ll publicly admit a shift in my thinking. I’ve always thought holiday cards were hokey and a complete waste of marketing time. So I’ll readily admit I wasn’t optimistic about the value of creating an electronic New Year’s missive. However, I was [...]

By | February 1st, 2012|Campaigns, Community, Conversions, Email, outlook, Promotions, social, split test, Test|0 Comments

Attachments Suck

Gerhard Gschwandtner is founder and publisher of Selling Power Magazine and host of the Sales 2.0 Conference series. Bill Carney was recently featured on Gerhard's blog, Selling Power Blog: News and Insight for Sales Leaders. We want to share it here, too. SellingPower Why Email Attachments Don't Work to Engage Customers Permalink: http://blog.sellingpower.com/gg/2012/01/why-email-attachments-dont-work-to-engage-customers.html Today's blog post is by tech [...]