You wouldn’t like me when I’m angry

I recently called my satellite TV provider—DISH Network—and asked what they could do for me as a longtime subscriber. I was perfectly happy with DISH Network’s service. In fact, over the years I’ve referred new customers to them by gushing online via social media as well as offline. However, an offer from Verizon for FIOS TV had [...]

By | December 8th, 2011|Advocates, Community, Conversions, Linked in, Local, Segmentation, social|0 Comments

Using content to build trust

Before you can sell your services to a customer, you need to build a relationship. In business, the relationship between the salesperson and the customer is based on a foundation of trust. One of the easiest ways to generate profitable publicity and to build a foundation of trust is to establish yourself as an expert [...]

By | December 4th, 2011|Branding, Community, Conversions, KPI, Linked in, Local, Profiles, Segmentation, social|0 Comments

Is Email Dead?

188 billion email messages sent each day?! That’s a boatload of email! We concur with the Infographic’s conclusion—email is here to stay. However, email is not always the most effective way to transmit your message. New(er) technologies—like Facebook and Twitter—introduce additional ways for humans to communicate. Think about what you’re trying to accomplish and select [...]

When riding a dead horse dismount.

There is a Dakota Sioux Native American saying that goes something like …”when riding a dead horse, dismount”.  I’ve always thought the saying to be funny as it’s a little bit more than obvious.  Sometimes things can be blurred in the sales process and it’s not often clear if you should “dismount”. Most successful sales reps [...]

By | November 20th, 2011|Branding, Community, Conversions, Database, KPI, Salesforce.com, Segmentation|0 Comments

Outlook Signature Email Efficiency Tip

In my last post which was revised from a post on VisibleGains I included a blurb at the end which I now realize was a powerful tip for use with outlook.  I came to this conclusion as I was talking to a prospect about inefficiencies and described our process for sending out "just" slightly different emails.  I'm not really sure who [...]

By | October 19th, 2011|Community, outlook|0 Comments

Never forget that you’re selling to people

Sales are the backbone of every successful company and it’s always a good idea to study up on how to improve your sales ability through one to one communication.  In order to thrive, sales must engage personally though not necessarily in person – this concept is not always easy to grasp.  You can create personal engagements with [...]

Customer Video Testimonials in Seven Steps

Customer testimonials are typically hard to get.  I thought I'd list a quick way that I have gotten video testimonials from customers in the past using flip cameras and dropbox for several companies. Step one buy some Flip Cams ($80) with your loaded logo (as of today you still can) - see picture to the [...]

Simple Linkedin Search Button in Salesforce.com

As a Marketing guy and at the end of every day - Sales is my client.  Since the data in Salesforce is sometimes a "little" off, I've created little tricks that sales-folks seem to love as it makes their life easier.  This one came about from watching an inside rep I was working with. The [...]

Building a good list with clean data

There is nothing but upside to a company that has a handle on the profiles of their customers and prospects. Most organizations have a sloppy idea of what constitutes a good database (not to mention multiple databases) as well as no idea who the people are.  I actually worked for a company with 4 databases [...]