Why Starbucks (Sometimes) Sucks

I’m tired of eating or drinking in places with fake or no character.  I can walk into any Friday’s, Starbucks, McDonald's, Outback, or other chain restaurant and not understand if the place has any local connection other than its employees.  The reason I eat there is because I know what to expect and often times [...]

Awareness is usless unless action is a result.

Let's be honest - results matter. Branding campaigns are too often refered to as an unknown investment. The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them [...]

By | April 1st, 2011|AMA, Branding, Campaigns, Conversions, KPI, Promotions, Uncategorized|0 Comments

Webinars need to be produced

Someone needs to worry about the details and if your not going to do it right people will tune out or worse yet never tune in. No matter your reason for hosting a webinar, you should have a regular schedule and stick to it. Some webinars are more effective than others and the below considerations [...]

By | March 31st, 2011|Branding, Campaigns, Community, Conversions, KPI, Uncategorized, Webinar|0 Comments

Email marketing is not meant to be SPAM

The majority of your database should have raised their hand at some point within their buying cycle to get themselves added. You should always have PERMISSION and use best practices (double opt in) in email address collection. Additionally you should have an a set email program strategy and follow best practices in email campaign development [...]

By | February 15th, 2011|Community|1 Comment

What’s a video going to do for you?

Nothing if you don't use it correctly. Marketing should exploit the immediate connection and effectiveness of using video in their campaigns. It feels a heck of a lot more connected than an email. Videos can be used to inform potential customers on different products or promotions offered as well as create a customer testimonial medium [...]